SMART MOVES http://smartmovesonline.org/index.php/sm <p>Smart Moves is the publishing house. It was established in the year 2014 with the aim to providing a platform to the researchers who are eager to make their study a worth for other readers and researchers. Smart Moves also publishes books in both formats, ebooks and print mode. We design covers of the books as per its content and requirement. Smart Moves’ team made an in-depth research before its launch and explored the requirements of the enthusiastic researchers and evolved its idea and turned them into four different dimensions namely:</p> <ol> <li>Smart Movies Journal IJELLH (International Journal of English Language, Literature and Humanities) for English language research publication.</li> <li>IJOHMN (International Journal Online of Humanities), which covers vast area of humanities other than English Language and Literature.</li> <li>Smart Moves Journal IJOSTHE (International Journal Online of Sports Technology &amp; Human Engineering). This journal provides a solid platform to the researchers who studies the Human Engineering and Sports Technology.</li> <li>Smart Moves Journal IJOSCIENCE (International Journal Online Science). Science related subjects and researches are published through IJOSCIENCE journal.</li> </ol> <p>All four journals of our publishing house are peer reviewed. Smart Moves also follows the open journal access policy for all the four publishings. On one hand, it ensures the originality of the research area and on the other hand it also guarantees the plagiarism-free research content, well‑researched and plausible argumentative study. From its launch in 2014, it has become a priority choice for the researchers to publish their well-intentioned research document.</p> <div class="two_third first"> <p>SMART MOVES aim to work in the field of educational research work publication and awareness apart from others, providing cutting edge skills to aspiring professionals.</p> <p> </p> </div> en-US isbn@smartmovesonline.org (John) isbn@smartmovesonline.org (John) OMP 3.2.1.2 http://blogs.law.harvard.edu/tech/rss 60 James Baldwin: The Dark Realities of Racial Ferment in America http://smartmovesonline.org/index.php/sm/catalog/book/8 <p>African-American literature from approximately 1940 to the mid-1970 was primarily a masculinist enterprise dominated by Richard Wright’s protest novel and Ralph Ellison’s literary pluralism. It can be surmised that along with Alice Walker, re-discovery of Zora Neale Hurston and the pastoral tradition, the last two decades have witnessed an explosion of writing by black women and the recuperation of a black female literary history that dramatizes a specifically urban sensibility suggested by the novels of, among others, Nela Larsen, Ann Petry, and, of course. Toni Morrison. In the process, Baldwin’s novels have been relegated to the archives of the unread, cast aside in favour of the lapidary, famously polemical essays. The novels, however, despite their poor critical reception, are interesting because they rarely capitulate to the urge for a simplified rhetoric that characterizes the essays of the early 1970s, persistently retaining the unresolved tension and complexity of a writer- a gay black writer no less-divided between his role as a popular spokesman for the race and his role as an artist whose imaginative life encompasses aesthetic standards that may alienate a popular audience. The novel form partially liberated Baldwin from the pressures that, he felt as an essayist answerable to frequently hostile audience, both black and white. Baldwin’s work, moreover, suggests a cultural space where the trend in black literary history to polarize itself along gender lines might be reversed.</p> <p>James Baldwin displays the nature of his own specifically artistic quest, which includes the search for the real, and the development of his personality as an artist. He impresses the readers by his powerful, moving and ennobling account of the nature and development of his extraordinary soul. He describes his struggle against the perverted human contexts in which he grew up. His experiences vividly explain what sources of strengths were needed to protect his own individuality, innate talents, and his humanity from dissipation and degeneration. His dilemma was essentially that which has always faced that artist who is also, consciously or not, committed to a specific social problem. Baldwin endeavours through his art to express the enduring truth of human experience. The quest for the real takes its birth in a drive which pushes one into the depth of ordinary, everyday occurrences and opens out to the extra-ordinary dimensions of life, it unveils the real, which is to be found in and through the essential core of one’s experience.</p> <p>Baldwin aimed at demonstrating a certain competence in dealing artistically with the raw material of his experiences: his commitment was to see his aesthetic and social responsibilities as constituting a whole that does not discard the meaning of his experience and his desire to express this in an artistically satisfying way. To him the development of a purposeful public voice was as essential as the formulation of an artistic vision of life. With his experiences Baldwin accomplished the artistic freedom while creating order out of disorder to create an artistic platform for himself.</p> <p>As an artist Baldwin followed his own bruised past and tradition and actualised upon him the art of using one’s past artistically. The inability to face one’s history means a lack of maturity and Baldwin is of the view that the black is ill-treated in America because history is written in the colour of his skin. This is the central fact in the history of America. No matter how much he must suffer in America, no matter how much he fears and hates the torture rouse into which he is cast, Baldwin realizes that, he must live in America. It is only after his return from Europe then he makes his odyssey to the south that he is able to appreciate the positive results, the strength and beauty of the people who have suffered slavery and the most appalling social and economic inequalities.</p> Muzafar Ahmad Bhat Copyright (c) 2021 SMART MOVES https://creativecommons.org/licenses/by-nd/4.0 http://smartmovesonline.org/index.php/sm/catalog/book/8 Sat, 24 Apr 2021 00:00:00 +0000 Wings of Courage: Feminist Consciousness in the Select Texts of Buchi Emecheta and Flora Nwapa http://smartmovesonline.org/index.php/sm/catalog/book/7 <p>Buchi Emecheta’s <em>Second-Class Citizen </em>(1974)<em>, The Joys of Motherhood</em> (1979) and Flora Nwapa’s <em>Efuru</em> (1966) are texts that can be read in the light of feminist literary theories. These texts were selected as it dealt with the obstacles and oppression that Nigerian women encountered in their lives. These texts attack patriarchy and examine the personal from black women’s point of view. These selected texts attempts to cleanse the society that upholds patriarchy and analyze the situation of black women from their own point of view. Both fictional and autobiographical elements in these texts serve to highlight the experiences of different black women and expose the various ways by which women are affected by race, gender, culture and tradition. The focus of the book is on the lived experiences of black women in Nigeria. An attempt is made to analyze the lives of black women as is seen by the Nigerian women writers, Buchi Emecheta and Flora Nwapa.</p> <p>The selected novelists outline the changes in the social and cultural arenas due to the spread of western education and Christianity. Both <em>Efuru </em>and <em>The Joys of Motherhood</em> portray the ostracization of the childless women prevalent in the community. <em>Efuru</em> analyzes the western influence on traditional Igbo beliefs and customs. Efuru, the protagonist is not shattered for being childless. She emerges as an independent woman, creates new identity and spiritually nurtures her community.</p> <p>Emecheta’s <em>The Joys of Motherhood</em> does not glorify motherhood. Children do not necessarily have a loving relationship with their mothers. Emecheta states in the novel, “the joy of being a mother is the joy of giving all to your children” (219). The title of the novel is taken from Flora Nwapa’s <em>Efuru</em> and sounds bitterly ironic. <em>The Joys of Motherhood</em> is her most complex novel where she differs from the existing socio-political and cultural imperatives. She uses literary devices like flash back, interior monologue and bildungsroman. In this novel she deals with several issues like the problems of polygamy, motherhood and situation of widows and childless women. While male writers like Chinua Achebe portray mother with reverence, Buchi Emecheta presents the problems and chaos involved in a mother’s life.</p> <p>Nnu Ego, the central character in Emecheta’s <em>The Joys of Motherhood </em>realizes that children do not always bring fulfillment. As Marie A. Umeh points out in “The Joys of Motherhood: Myth or Reality?”</p> <p>What Emecheta does is to present an African woman’s reaction to a universal problem. Children often fail to honour their parents. In voicing this idea through the traditionalist, Nnu Ego, Emecheta emphasizes the fact that women have the social responsibility to criticize and participate in the social order (41).</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Nnu Ego evolves from a staunch traditionalist to a feminist as she realizes her second class status. As Umeh states,</p> <p>The ironies and cruelties of her life force the protagonist to move from the collective consciousness to the individual consciousness … Like her spokesperson, the narrator, Nnu Ego having found a place for herself in the new order of female emancipation divorces herself from the traditional African concepts in her search for abundant life” (43).</p> <p>Finally she realizes that sacrificing friends and comforts of life for her sons were mistakes. Sometimes Emecheta personally identifies with the character as when she says, “The men make it look as if we must aspire for children or die” (187).</p> <p><em>Second-Class Citizen</em> successfully depicts the protagonist Adah’s growth from a naïve young girl to her final stage of self-realization and independence. The novel discusses the numerous struggles of Adah as a mother, wife and as a migrant. Though she faces racism in London, her husband, Francis is her major opponent. The novel describes her life in a foreign land with an inconsiderate and selfish husband. Katherine Frank asserts that “the best place to approach Emecheta’s fiction is with neither her first nor her last book, but with <em>Second-Class Citizen</em>” (479).</p> <p>All these selected texts throw light on women’s dreams, their ability to master pain and betrayal with courage and their capacities to evolve into strong independent women. The women characters in these novels like Efuru, Adah, Nnu Ego and Adaku assert the needs of both collective and individual female identity within their culture. These women transcend the barriers imposed by the traditional Igbo society though Nnu Ego becomes a rebel only after her death. They participate fully as human beings for the welfare of their community instead of confining themselves to their roles of daughters, wives and mothers.</p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> Dr. Anupama L Copyright (c) 2021 SMART MOVES https://creativecommons.org/licenses/by-nd/4.0 http://smartmovesonline.org/index.php/sm/catalog/book/7 Fri, 23 Apr 2021 00:00:00 +0000 Does Feminism Support Infidelity? Through The Novels of Manju Kapur with Special Emphasis on Home and a Married Woman http://smartmovesonline.org/index.php/sm/catalog/book/4 <p>An internationally acclaimed Indian woman novelist, Manju Kapur, the Common Wealth Prize winner is also called the Jane Austen of India. Born on 6<sup>th</sup> August 1948 in Amritsar, she has lived through the turbulent times in India. She was graduated from the Miranda House University College for Women. Then she took her MA at Dalhousie University in Halifax in Nova Scotia and an M.Phil from Delhi University.&nbsp; She then returned to her alma mater Miranda House as a teacher and retired from there. As her father worked in the cultural attaché in the Indian Embassy in America and Canada, she spent her childhood there. She is married to Gun Nidhi Dalmia, and has three children. She lives in Delhi.</p> <p>She is one of the famous post independence feminist writers who fought for the rights of women through her novels. She has written five full length novels. &nbsp;<em>Difficult Daughters</em> (1998), <em>A Married Woman (2002), Home (2006), The Immigrant (2009) and Custody (2011) </em>are her widely acclaimed novels. All her novels deal with the problems faced by Indian woman in her life and how she deals with these problems. Her debut novel <em>Difficult Daughters</em> won the Commonwealth Prize for First Novels (Eurasia Section) and became a best seller in India. <em>Home </em>was shortlisted for Hutch Crossword Book award.</p> <p>Many customs like Purdah system, child marriage, Sati, ban on remarriage etc prevailed in India and all these customs marginalized women. The feminists united to eradicate these social evils from our society. Preserving the culture of India, Manju Kapur wanted her characters to be strong enough to gain their genuine rights which society once denied. She is a post colonial feminist writer who raised her voice against the traditional patriarchal culture. She is the one who introduced the concept of ‘New Woman’ in Indian novels. Till then, the Indian feminist writers dealt with the pathetic condition Indian women suffered in this male dominated society. Manju Kapur wanted her protagonists to move a step forward from these woman stereotypes. She wanted a woman who questions the rules regulated by patriarchy and who breaks all the shackles which limits her from gaining an identity of her own.&nbsp; Though she craves for gender equality in all aspects, she never wants her characters, especially her women characters to move away from the culture of their mother country. There is an underlying moral in all her novels. She never wants her feminism to go beyond the limits of Indian culture.&nbsp;</p> Dhanya Panicker Copyright (c) 2021 SMART MOVES https://creativecommons.org/licenses/by-nd/4.0 http://smartmovesonline.org/index.php/sm/catalog/book/4 Thu, 22 Apr 2021 00:00:00 +0000 UGC NET/SET DIGEST MARKETING MANAGEMENT http://smartmovesonline.org/index.php/sm/catalog/book/5 <p>Marketing Management is one of the most fundamental areas of concern in this contemporary world. No doubt the phenomenon of designing, manufacturing, estimating benefits and costs have changed a lot but marketing is the functional area that has witnessed crucial level of competition in the recent business arena. It is also one among the most relevant field for research and study for students, scholars as well as other researchers. This book is one such initiative that is equipped with MCQ’s on Marketing Management and surely shall help the learners up to greater extent in getting latest knowledge and qualifying competitive examination. The book has been written with one prime objective of providing comprehensive knowledge to those students who are eager to qualify UGC NET/SET/SLET and want to join the prestigious teaching profession. The themes on whom various MCQ’s have been covered in this book include understanding of Marketing Management, Marketing Strategies, plans and policies, Corporate and Business level planning, Analyzing Marketing Comprehensions, Internal and external environment and environmental sectors, marketing research and forecasting, customer value analysis, customer and business markets, buying and decision process, segmentation and positioning, building brands, analysis of market competition, product and pricing strategy, designing and management of services, designing of marketing channels, ebusiness and ecommerce, integrated and holistic marketing, promotion mix, global marketing, holistic market orientation, social responsibility and marketing etc.</p> <p>I hope that the book will be highly appreciated by students, scholars and teachers. Moreover, I welcome all suggestions that will help in appraising contents and enrichment of this book.</p> Dr.Aasim Mir Copyright (c) 2021 SMART MOVES https://creativecommons.org/licenses/by-nd/4.0 http://smartmovesonline.org/index.php/sm/catalog/book/5 Thu, 22 Apr 2021 00:00:00 +0000